1 minute read

7396% Return On Investment…

Here at Intuitive Edge, we’re always looking for new ideas, new ways to do things, new opportunities to get ahead of the curve and generate even better results for our golf clubs.

But, sometimes, it’s easy to get so caught up with ‘what’s the next big thing?’ that you forget that repeating something that’s worked in the past is ok. Often actually a smart play.

That’s why commercially minded facilities like those at Maple Leaf Golf run open days every year. And have done for more than 15 years. It’s also why we advise (most of) our clients do the same.

‘An open day? That’s so old hat’ a committee member said to me the other week.

7. 47. 35. 56.

These are the number of new members from the 4 most recent membership open days we’ve promoted and helped organise at 18-hole venues.

You’ll notice the obvious outlier – it was this club’s first open day after not having not advertised for years, and reinforces the points that consistency is key and that even from a standing start Open Days generate results. 7 new members in one afternoon is not to be sniffed at. Neither is 56…

‘Old hat’ or not, do it right and Open Days can be an invaluable part of your growth strategy and deliver a very impressive ROI. The average ROI on advertising spend from the 4 listed above was 7396%.

If you’re not au fait with what ROI you should expect from your ad spend, 7396% is pretty epic.

As with all golf club marketing strategies, you’ve got to consider whether it’s right for your venue, it’s got to be delivered well, and advertised properly.

For about 80% of golf facilities in the UK they have a place in the marketing strategy, so bring it to your board/committee and if you get the ‘it’s old hat, it won’t work’ response, here’s some ammo for you to fight your corner.

For more advice on how to run a successful open day, just get in touch

Takeaway: Run and advertise membership open days well and they can generate a significant return on your investment