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Today marks a historic day for us and our support of golf clubs.

Not so long ago we launched the first sales service of its kind in the golf industry, designed to solve an age old problem.

That problem is a huge percentage of golf clubs not having the time to effectively convert enquiries they receive, subsequently missing out on probably £50,000+ in lost sales every year.

As of today, our sales team – who manage all enquires from the moment they are received to the moment they convert – have hit a milestone of signing

500 new members at a value of £724,662

for the clubs we manage the sales for.

Many of these clubs had ‘done some marketing’ in the past, but it ‘didn’t work’. Our sales team showed them it could have if they’d had the time to field the enquiries effectively, and they are now reaping the rewards.

Adrian, Sales & Marketing Chair at Davenport Golf Club had a few kind words to say after we finished our first year together:

‘IE have converted 44 new members in our first year together. We have also seen 32 other new members on top of that. Excluding the ‘COVID boom’ 76 new members in a year is unheard of in all my years at the club. There is no doubt that the advertising they deliver combined with the sales work is hugely valuable to clubs like ours with a small office team, and we look forward to many more years of our partnership.’

Sales is a vital part of growing your club, and these numbers show what’s achievable with the right support and processes, so make sure you have them in place this season.

If your club is in this position, here’s more on this topic in a blog from last year.

Takeaway: Make sure you have facilities in place to give yourself the best chance of converting every opportunity your club receives.