1 minute read

It’s analysis time again, ready to take learnings into 2026.

I love stats, so I’m quite excited.

First step – email performance for email marketing around membership.

Across the hundreds of emails we’ve sent for our golf clubs this year:

• Thursdays have significantly outperformed every other day of the week for both opens and clicks (breakdown below).
• Fridays take second place
• Wednesdays pick up the bronze.

Theory says Wednesday-Friday are typically the best days for B2C emails.

Turns out, at the moment, Thursday is the best of the 3 by quite some way.

If you love stats as much as I do (or even if you don’t, actually) take this one into next year and get a nice boost in results from your email marketing.