Case Study

Copthorne Golf Club

Copthorne Golf Club

The Objective

  • Grow membership in all categories. From young adults, to 7 day members.

  • Grow the number of annual group bookings

  • Service all membership enquiries as to maximise conversions it take numerous communication points, and often over several weeks or months, and like so many clubs, the office team was already stretched and didn’t have the time to give prospects their full attention.

The Process

Copthorne was working with another golf marketing agency, but the approach had become stale and the office was too busy to handle what enquiries it was getting.

We took over all digital marketing to refresh the approach, utilise untapped opportunities, and bring a new lease of life to the club’s marketing, growing interest further (remove these words).

We also took over the management of all enquiries, acting as their point of contact at the club, following up with them regularly by both email and phone, answering questions, organising site visits, and ultimately making them feel wanted and valued.

As well as taking control of both marketing and sales, our sales team has passed over dozens of pieces of feedback from potential customers, allowing the club to understand what people new to it think of what it has to offer and adapt accordingly.

The Results

New members the year before we partnered:

0

New members in our first year together:

0

New Membership Growth Total:

0

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Avisford Park Golf Club

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Get In Touch

Book a 15 minute introductory call with us using the calendar.

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Get In Touch

Book a 15 minute introductory call with us using the calendar.

Or, if you’re too busy to talk right now, drop us a message with your questions instead: