With more than a dozen competitors in a small radius, Brookmans Park needed to stand out.

No marketing to speak of and a small office team had meant interest in the club had tapered off in recent years, but the product was still strong – particularly the course itself.

We were tasked with helping it stand out from the crowded market, and growing its member base whose numbers had stagnated.

Identifying the club’s ideal customer and targeting them in a variety of ways such as social media ads, Google, and direct comms, new members steadily started coming in with the numbers going from strength to strength in the months that followed.

We’ve also passed over dozens of pieces of feedback from potential customers, allowing the club to understand what people new to it think of what it has to offer, and adapt accordingly.