In recent years, the club’s marketing was run by the club manager, who, whilst a golf pro himself, had limited experience with advertising golf effectively, and very little spare time.

The club was ticking over and the ads had led to some interest, but it was stuck at around 50 new members per year.

We streamlined and professionalised the marketing across a range of digital methods, implemented a strong sales process using our sales team to handle all enquiries, and both grew the level of interest and significantly improved the conversion of interest into customer.

We capitalised on a local club planning to close down, got in there early with advertising and attracted 88 members from it, and overall more than quadrupled the number of new members compared to the last 2 years.

We’ve also passed over dozens of pieces of feedback from potential customers, allowing the club to understand what people new to it think of what it has to offer, and adapt accordingly.