You Got A Friend In Me
BANG BANG BANG! That’s the sound my head made on Wednesday morning as it was bouncing off the rock hard wooden desk. Painful, I know, but not as painful as some of the techniques we had seen from businesses trying to find ‘new customers’ online.
Explaining how we like to find ‘new customers’ using marketing lingo isn’t always the easiest approach as, at times, it can go straight over people’s heads – understandably. So, one way we like to approach ‘how to get NEW customers’ is to put things in a different context. For example, how do you spend your free time – generally, we’re enjoying ourselves with friends, arranging a trip down the pub or a quick round of golf. But, why? Simple, we enjoy their company.
Getting new customers is a bit like getting new friends. You have to be in the right place at the right time, but you also have to get on with them. Make them smile, laugh, put them at ease and help them out when they need it. Long story short, if you meet someone for the first time and you tick all these boxes, you’re going to have a new friend that wants to spend their time with you.
Is this really any different to finding new customers? No. So why do businesses think the way to get new customers is to simply shove their products in people’s faces? That’s like going up to someone in a pub and instead of saying:
“Hi, how’re you, i’m Harry, good to meet you”
I’d be saying:
“I’m 5ft 8”, blonde hair, love sport, am slightly receding, SHALL WE JET OFF TO SPAIN TOGETHER RIGHT NOW?”
It’s really quite simple. If you want to find NEW loyal customers who will want to come to you, you’ve got to build their trust and respect. So, take a look at the messages you’re sending out.
Are you the business that’s simply slapping down £100’s of advertising spend on pushing products alone, or are you the business that’s trying to build a relationship with customers?
Treat potential customers as you’d treat your friends. Make them laugh. Solve their problems. Get them excited. Make them feel special. The only thing you’ll then need is to be in the right place at the right time, and that’s something we can help with…
If you haven’t got any friends, unfortunately, that’s something we can’t help with.