REVEALED: Owner Earns Four-Figure Return From A £4.61 Advert
Suppose you could buy a magic golf club which was guaranteed to hit the exact target you were aiming at every time and what’s more its price was next to nothing compared to all the other clubs on sale?
You’d want that in your bag right? Except it’s not been invented yet.
Okay, let’s transfer that scenario to the way you advertise your golf business. That magic club is now available and it’s called ‘new media’.
Golf clubs used to have no option but use old media – leaflet drops, local newspapers , local radio. Old media asked you to pay for your advertisement to be heard and seen by countless people who would never ever be your customers. As for being able to measure how much business those ads brought you? Guesswork.
What golf clubs have always been crying out for is a leaflet drop where the leaflet is only delivered to potential customers, and somehow informs the golf club how many customers came and spent money as a result of receiving the leaflet.
This is what new media can do for you. Here’s an example; this is how we achieved a full book for Maple Leaf Golf’s Night Golf event last month attracting all-new customers.
Facebook has a tool called a “Lookalike Audience”. We input Maple Leaf’s email database into Facebook and it automatically found all their other users in the UK with similar characteristics to Maple Leaf subscribers.
A total of 1.2 million.
We needed to go deeper; no problem. We narrowed the search down to 30km from the venue (no we don’t like km either but Facebook is global).
We wanted to go one step further and make sure that each and every person who received our ad was relevant, so we asked Facebook to ONLY show our ad to people with the right characteristics who also have an interest in golf.
So, as you can see, this allowed us to target a NEW group of 3,000 potential new customers that have all the right characteristics AND have an interest in golf.
It gets even better though.
We could track exactly where the advertiser’s money was going and how every penny performed.
As you can see, from a £4.61 investment the cost for every interested customer engaging on Facebook with our ad was a bargain £0.04, and the advert was displayed to exactly 2,251 golfers. No surprise that the event was fully booked inside 48 hours with 44 players paying £27.50 each to take part – an ROI of 26,147%.
Yes, the Facebook ad cost £4.61p.Yes it brought them £1210 of business and they had their Spike Bar full of potential new members. If they ever invent a golf club that could perform like new media you’d be
Yes it brought them £1210 of business and they had their Spike Bar full of potential new members. If they ever invent a golf club that could perform like new media you’d be holing every tee shot…
Any questions? Speak to us today, we’re online and ready to chat. Jut click ‘Chat With Us’ in the bottom right hand corner of your screen.