Is Your Marketing Screwed? Probably…
Marketing? A game of hit or miss? Well, it shouldn’t be.
Imagine having a driving lesson that guaranteed you pass your test and what’s more its price was next to nothing compared to other lessons. You’d take that lesson, right?
Okay, let’s transfer that across to the way you market your business. This lesson is available, and here at Intuitive Edge we’ve been rolling it out to a number of businesses over the last 6 months.
This quarter, we’ve just helped generate over £23,000 of additional bookings for one client. To top it off, we’ve collected 63 hot leads for another client from spending just £25 with Facebook – crazy, right? It doesn’t stop there. We haven’t just collected the name and phone number of potential customers, we’ve dived even deeper to gain an understanding of exactly who these potential customers are. This campaign was to promote group bookings for a golf course, and we managed to collect all of this invaluable data from potential customers:
✓ Their society name
✓ The number of golfers in their society
✓ How often their group plays per year
✓ Where they’re playing their next society
✓ What their normal society package consists of
✓ How much they normally pay for this package
✓ What their budget is per person
Here’s the advert that generated these results – it’s now gone to 11,354 golfers, had 50 shares and over 26 comments, and these numbers are still growing. If you want results like this, all you need is 3 basic fundamentals with your marketing:
✓ A compelling offer to get people’s attention.
✓ An advertising tool (Facebook) that lets you target your ideal customer.
✓ A sound sales process to follow up the leads and convert them into bookings
Looking To Develop Your Marketing?
If you’re looking to develop your marketing this year, click here to see how we can help. We’ll support your business to steer the ship in the right direction – maybe it’s time to get an extra pair of hands on deck?
Talk to us today, click on the ‘chat’ button in the bottom right-hand corner of your screen and say hello to Harry. If he’s not there, he’s probably clocked off for the day to shoot off for an early pint…