Marketing Issues, Fixed. Revenue Up By 21%.
Imagine turning up for your Club Champs with your clubs cleaned, entry fee paid, trousers pressed and shoes polished, only to banana slice your opening tee shot straight out of bounds and be forced to NR. What a waste of time and money…
But, when you think about it, isn’t that a bit like how you’re marketing your golf course? Week in, week out, golf clubs are promoting their membership, green fees, societies, functions, etc, without really knowing if their efforts are going to convert into numbers.
There comes a point where you’ve got to ask yourself: “Are we developing, or are we doing the same stuff we did last year?”. Be honest with yourself, because the likelihood is that you’re probably going to fall into the latter category.
At Intuitive Edge Marketing, our aim is to remove this guesswork and help golf businesses with the legwork. Our latest achievement comes from working with Ashdown West to increase green fee and society revenue by over 20% in the first quarter of 2017. We believe that every golf business faces different problems with their marketing, and it’s about creating a solution to these problems in a way that works for that specific business to drive things forward.
At Ashdown West, the problems they faced were clear:
- A Lack of resources to manage and deliver marketing campaigns.
- Had previously worked with a marketing agency without seeing the return they wanted.
- They needed more structure to their marketing.
As a result, we put the following in place to alleviate these problems:
- Arranged a monthly meeting to discuss new initiatives for promoting the course to the market.
- Created a tailored marketing schedule to outline all marketing activity throughout the year, when it needed to be delivered, and on which platform (social, email, etc)
- Delivered all marketing material ready for the club’s approval prior to publishing
And, to date, the partnership has worked perfectly.
If these problems sound familiar, you’re not alone. Brandon Trimmer, one of our co-founders, says “when it comes to marketing, every business faces different challenges. In the long term, it’s best to be honest with yourself about these challenges and figure out what’s needed to overcome them”.
Adam Riddle, Assistant Secretary at Ashdown West said: “Intuitive Edge have brought a fresh, modern approach to the marketing at Ashdown West, and taken that stress away from myself and the office staff. We communicate each week by phone and email to ensure everything is on track and meet regularly to discuss campaign results and plans moving forward. Having Intuitive Edge create and deliver marketing material means we know that once we’ve come up with a campaign it will be delivered to a professional standard and, more importantly, generate results. I’d highly recommend Intuitive Edge to any golf club looking to improve their marketing.”
Now working with 17 golf businesses, our portfolio continues to grow from strength to strength. Maybe it’s time to finally solve the marketing worries you face at your club.